Tag Archives: Results Oriented Search Engine Optimization

Results Oriented Search Engine Optimization

Google Analytics has been voted to be the most effective SEO tool by SEO experts and business owners alike. There might be some who dispute this fact but statistics clearly reveal that this package that was first created by Urchin Software and later purchased by Google, has brought about revolutionary results for millions of websites. What’s special about this package is that it is quite simple to use and incorporates several advanced features for absolutely no charge at all. And this is exactly why companies that specialize in Search engine optimization London, prefer this result tracking tool to any. By clicking here we get info about  online marketing strategies

The most common mistake committed by most Google Analytics(GA) users and the one avoided by any expert seo consultant London, is that they don’t progress beyond reading the reports available in the dashboard and making changes in the content accordingly. While this is an inevitable process, there are other steps which you could follow to get better results. Most people are not aware that this wonder package could produce about 85 reports. Most people are content with tracking page views and time spent by visitors on the site but GA could for specific things like estimating the success of your marketing or advertising campaigns.

Now that you are equipped with information on how powerful a tool GA is, it would be wise to begin with tapping its potential. When you are performing Search engine optimization London for your website, you could begin by making use of the most basic yet powerful feature of tracking code. This is nothing but a JavaScript coding which has to be included in every page of your website. This could be done either manually or with the help of any plugin that your Seo consultant London might suggest. This is done because GA usually tends to track only pages that contain this coding. If you own a static webpage, all you need to do is insert this coding after your content and before closing the body tag.

Accessing your tracking code is a simple process. If you own a Google Account, first sign into the GA website. Click on the Setting page and search for the profile for which you wish to track the code. It is to be kept in mind that the code is different for different profiles. Click on the Edit button which you see on the Settings menu. You would be able to spot an Information box for which you would be checking the status. The tracking code found there could be copied and you could paste it at a relevant place as mentioned before. If you hire a Seo consultant London, these tasks would be taken care of automatically as a consultant would not just suggest these changes. He might even the find the best seo professionals to do the job for you.